Anna Mazurczak
Assessment of the Use and Possibilities of Implementing Modern Technologies by Development Companies on the Local Housing Market
Purpose - The purpose of this study is to assess the level of use and possibilities of implementing modern technologies by developers on the primary local housing market.
Design/methodology/approach– The research was conducted to achieve the purpose. The tool was a form filled in on the basis of an analysis of the content of websites of local developers' investments (non-random sample selection, sample size n=32). Based on the research, it can be concluded that the general level of use of modern technologies by developers is very low and differs from the expectations of potential customers.
Findings – Based on the research, it can be concluded that the general level of use of modern technologies by developers is very low and differs depending on the scope of the entity's activities. Moreover, the scope of applied technologies influences the price of flats and the level of sales.
Research limitations - The presented results relate to the local real estate market in Poznań. The adopted spatial scope results from the specificity of this research area. And although there are no substantive grounds for major generalisations, taking into account the size of the market in Poznań, it can be assumed that in other large Polish cities the degree of use of modern technologies is similar.
Research implications - The results of the research can be used in the activities of developers and entities preparing technologies and tools that can be used on the real estate market in such areas as, for example, sales and development process.
Keywords: PropTech, developer, residential market, modern technologies
JEL codes: O14, O18, O33, R31
Article type: research article
CITATION (APA): Mazurczak, A. (2021). Assessment of the Use and Possibilities of Implementing Modern Technologies by Development Companies on the Local Housing Market. World of Real Estate Journal, 118(4), 61-78. https://doi.org/10.14659/WOREJ.2021.118.04.
DOI: https://doi.org/10.14659/WOREJ.2021.118.04
