Anna Górska
Modern Technologies on the Primary Housing Market in Poznan in the Opinion of Potential Flat Buyers
Purpose – Proptech is a new trend related to the development of innovative technological products and business models on the real estate market. The result of these changes is a digital transformation in the sector, also affecting the residential real estate market. Modern technologies used both in the construction industry and in the customer service process result both from the technological revolution, but also from changes in the needs and requirements of buyers. Developers introduce new solutions that will distinguish them from others (investments) and allow them to gain new customers. The aim of the article is to try to indicate whether customers pay attention to modern technologies used on the residential real estate market, which of the possible solutions they are most interested in, and whether they are willing to pay a higher price for them.
Design/methodology/approach – The following discussion is based on a questionnaire survey conducted among students of the last year of first and second cycle studies and young people up to 35 years of age as potential flat buyers (sample n = 220).
Findings – On the basis of the conducted research, it can be concluded that the respondents have a positive attitude to modern technologies, they are interested in an offer containing innovations and are willing to pay a higher price for them. Women are more cautious in the context of introducing modern technologies, but the declarations of both women and men are at a relatively similar level.
Research limitations - an online survey in connection with the prevailing Covid-19 pandemic and related restrictions.
Research implications - research of interest to developers interested in introducing modern technologies to the residential real estate market.
Keywords: residential real estate market, developer, PropTech
JEL codes: O14, O18, O33, R31
Article type: research article
CITATION (APA): Górska, A. (2021). Modern Technologies on the Primary Housing Market in Poznan in the Opinion of Potential Flat Buyers. World of Real Estate Journal, 118(4), 46-60. https://doi.org/10.14659/WOREJ.2021.118.03.
DOI: https://doi.org/10.14659/WOREJ.2021.118.03
